Hitachi Capital have rebranded their invoice finance arm as Novuna Invoice Finance.

Dandy Odd, MD of Hitachi Capital Invoice Finance outlined the synergy between the new trading style and the business. “As a well-funded, digitally enabled provider with a proven track record in the cashflow finance market, the business is primed for growth as business confidence amongst SMEs improves during the year ahead.”

Hitachi were typically considered one of the more conservative providers of invoice finance in the UK. However, to be fair to them they did offer good pricing so they could defend their risk averse approach.

It will be interesting to see whether their is a change in strategy to match the new name Novuna Invoice Finance. It is said that the people and the products will remain the same but in the long terms it will be more than just a name change.